Strategic Preparation

When developing this course, I ran an experiment on myself.

Check this out … I know this material like the back of my hand

And, what you’re getting in these … blocks of instruction … are really the tip of the iceberg … I mean, this stuff took me … literally years … of research and development … to be able to compile it all in a logical and coherent manner.

And … I can speak about this stuff with … certainty … and in the most thorough and in-depth manner … so at first, I just … pressed RECORD and … went with it … when starting out on recording all this …

And … guess what?

I didn’t SOUND that good. I mean, I sounded okay … but I didn’t sound … as … good as I sound right now.

And why is that?

Well, I think that it’s very possible to be the world’s biggest … subject matter expert about whatever it is you specialize in, but if the way you come across sounds … like, just … not the BEST … then it undermines your credibility … right off the bat.

You can have the best words, the best information … but if you sound nervous? or like you’re just … winging it? … then you’re sabotaging your efforts to get your point across … whatever it may be.


I think that there’s really only one way to be able to communicate fearlessly about anything, and that’s with the right amount of strategic preparation …and practice and rehearsal …

And so … I’m a fan of scripting things out, and planning … but you have to know that … it goes beyond words here.

I mean, remember from earlier … words are 7% of our communication and 93% is how we come across.

In fact, look … I’ll flip this around and show you … I HAVE THE WORDS RIGHT HERE IN FRONT OF ME … for all of this … and you don’t care, right?

I mean, think about it … having things scripted out is NOT the true objection here.

If a person sounds … IF I SOUND … nervous, or inauthentic … or scared … then that’s where the true objection lies .. that’s what sets the alarms off.

Think about how … it doesn’t really matter if we have the words in front of us or not … I mean, we’re still formulating what we’re gonna say next whenever we’re presenting information about anything.

Anytime we’re engaged in dialogue, we’re carefully choosing our words … and sometimes we’re saying things we’ve said a million times already … so it doesn’t matter if it’s all memorized or all right in front of you … we’re still following a “script” of some sorts.

You see, the problem with scripting … lies in the fact that typically when we write, we write properly

But when we speak? We tend to cut corners … linguistically, that is … and we tend to round things off, and mash words together, and contract things that we normally don’t contract … and stuff like that.

So, let’s say you write out a perfectly-worded piece of information … like … an intro and agenda statement for a call.

If you read it just like the way you wrote it, all proper and everything … you’ll sound forced, and inauthentic … and maybe even nervous

So the key to preparing communications frameworks that sound authentic … is to write’em the way you speak, which means … write’em conversationally, less formally.

And then practice … read it aloud, and modify it and just really … dial it in … until it all flows naturally and what you have written down is aligned with how you speak … and what this does is … is it allows you to provide OPTIMAL EXPERIENCE every time you hit the phones.

And remember, it’s more than just words … look, I’m a human, too …

I’ve got kids and I’ve got to get’em ready for school in the mornings and it never goes as smooth as we hope for …

And if we miss the bus then I’ve got to drive’em to school … and they actually go to two different schools … and if I miss one, it puts me behind for the other one, then I have to park and walk them in …

AND THEN … I’m like Samir from Office Space, fighting traffic to get to work …

So I get in … scrambling, I’m late … and frustrated from dealing with kids and traffic and everything …

And now … the phone’s ringing. What do I do?

You see, having a framework mapped out … for me … and my team … what it does is … is it really helps us to just TURN OFF ALL THE NOISE … so we can really focus in and deliver the best experience … every time we … make or take a call.

Like, it really helps with being able to snap into the right mindset, and this is crucial … like, think of how we sound when … we’re scrambling … or frustrated? It comes across in our tonality … and detracts from the experience.

So … really, having a communications framework mapped out helps us from sounding like … remember Janine from Ghostbusters? When she was like … “Ghostbusters, What do you want?!”


So of course … I think that stuff like this is important … like, mission-critical important … but … check this out:

In all the different industries that I’ve worked in …

I mean, I’ve worked with all kinds of different leads and different personalities … and … I mean, I’ve done business with CEOs and VPs and Presidents of Fortune 500 companies and …

Real estate agents and general contractors … and everything in between …

And I can say, WITH CONFIDENCE … that … in all my experience … that executive-level education leaders are, perhaps … the MOST … professional communicators out there …

Like … it’s their NORM … to speak well and write well …

So … what happens when ANYTHING falls outside of our norms?

It pretty much immediately gets classified as INFERIOR … and remember … from that neuroscience stuff earlier how … when we jump to conclusions about anything, they’re pretty much always negative.

Like, we’re always much quicker to assume the worst about things.

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