I use Basic Principles of Neuroscience in my Communication Strategies

Our brain’s primary purpose for thousands, or perhaps even millions of years now, is to keep us alive, so it’s constantly making snap decisions and assigning values to everything it comes across. It’s pretty much like it has programs running in the background, like a subconscious, anti-virus software. And the snap, subconscious decisions our brains […]

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Intro to the First :28 Seconds

I’ve developed a decent amount of training materials over the years for communications. Earlier this year, I helped to develop a communications framework training program … for the Account Management Department where I work, so … think of Contact and Engagement Strategies, Structured Welcome Calls with talking points on what to cover, what NOT to […]

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